PRODUCT DESIGNER BLOG

Lincoln Shifter The twists and turns of how a product gets to market in large corporations is always a surprising journey. This shifter design was part of a larger project by the Component Studio at Ford to create a high end interior concept for the Lincoln brand.

This is a little personal project I did in 2003 for the Design your Dream Ducati Contest. This is an example of Ducati doing crowd sourcing before it became hip. Over a 1000 entries were submitted from all over the world at the cost of only two motorcycles to Ducati.